James Barbour, born in the late 1960s in New England, is a dedicated food and health advocate with a deep appreciation for holistic wellness. Influenced by the beauty of nature and his surroundings, he developed a love for the outdoors and the miracles provided by Mother Nature.

As a child, James enjoyed hiking, fishing along the Connecticut coastline, and playing sports with friends. His early diet mirrored that of many American families, flush with processed foods featuring sugary cereals, hot dogs, and hearty family dinners, including the beloved Friday pizza nights.

After studying at Lehigh University in the late 80s, he started an IT consulting business but continued his unhealthy eating habits until a prediabetes diagnosis eight years ago changed everything. This wake-up call motivated him to explore the impact of diet on health and sparked his mission to promote nutrition and healthier lifestyle choices.